If you're PAS 2030 certified and looking to scale your insulation business, you've probably heard about the Great British Insulation Scheme. But here's what most installers miss: GBIS leads don't just fill your pipeline—they make your workflow smoother, your close rates higher, and your profits better.
In this article, we'll explore how forward-thinking insulation firms are using GBIS insulation leads to grow faster, avoid low-quality enquiries, and win consistent, funded jobs in 2025.
✅ Why GBIS Leads Are Different from Other Energy Efficiency Leads
Most lead platforms sell the same "energy efficiency leads" over and over again. You've probably dealt with:
- Customers who aren't eligible
- Properties that already have insulation
- Leads shared with 3–5 other companies
- Unresponsive households who forgot they even filled out a form
GBIS leads—when sourced correctly—are targeted, funding-eligible, and time-sensitive.
📊 The Ideal GBIS Customer Profile (And Why You Should Care)
The best GBIS insulation leads tend to share three traits:
- They live in EPC D or lower homes – often built before 2000, still poorly insulated.
- They fall within Council Tax bands A–D (England) – ideal for GBIS general eligibility.
- They are not on benefits – which means they've been ignored by ECO4-only lead sellers.
Why does this matter? These customers:
- Are likely unaware of the GBIS scheme
- Appreciate installers who educate, not just quote
- Convert quickly when offered fully-funded solutions
➡️ These are high-margin, low-hassle jobs for installers who know how to reach them.
📍 How the Best Installers Are Targeting GBIS-Eligible Homes
Here's what top-performing insulation firms are doing in 2025 to win GBIS jobs consistently:
🎯 1. Geographic and EPC Targeting
They're not guessing who qualifies. Instead, they:
- Use tools like HomeBuyerLeads to filter recent home sales
- Prioritise properties with EPC E or D
- Focus on areas where Council Tax bands are in the A–D range
This level of targeting ensures they're only contacting warm leads who are likely to qualify.
✉️ 2. Hyper-Relevant Messaging
They avoid generic "free insulation" pitches and instead use language like:
"We've identified your home as likely eligible for 100% funded loft or cavity wall insulation under the GBIS scheme."
That personalisation makes a huge difference in open rates and replies.
🚀 3. First-Mover Advantage
Because GBIS is still under the radar for many homeowners, the first installer to make contact almost always wins. Installers using HomeBuyerLeads get access to fresh homebuyer data daily, which helps them reach eligible homes before competitors even know they exist.
🛑 Why Relying on Facebook Ads or Pay-Per-Lead Is Slowing You Down
Let's be blunt:
- Facebook Ads get engagement, not conversions
- Pay-per-lead leads are shared, stale, and ultra-price-sensitive
- ECO4-only providers don't serve general GBIS households
The result? More time quoting, less time installing.
If you're serious about growth, you need a GBIS lead source that cuts out the fluff and gets you directly in touch with people ready to take action.
💼 What You Can Expect with the Right GBIS Lead Source
Installers using GBIS-specific leads through HomeBuyerLeads report:
- 30–50% quote-to-install conversion rates
- 3–5 new installs per week (within 6 weeks of targeting GBIS)
- A dramatic drop in time wasted on "non-starters" or cold leads
- Higher per-job profits due to fewer shared leads and better customer fit
🧠 Final Takeaway: GBIS Isn't Just a Scheme—It's a Growth Engine
The GBIS scheme is a once-in-a-decade opportunity for insulation businesses.
But the real winners aren't just grabbing "any old leads." They're:
- Using data
- Targeting smarter
- Reaching customers before they search
- And positioning themselves as local, trusted energy-saving experts
If you're ready to start winning more jobs, more easily, and with less competition—GBIS insulation leads should be your next move.
📣 Want to start contacting GBIS-eligible homeowners in your area before your competitors?
👉 Try HomeBuyerLeads for free and get access to exclusive property-based GBIS leads.
Why HomeBuyerLeads?
Unlike other platforms, HomeBuyerLeads is built specifically for PAS 2030-certified installers. We use real UK home sale data, EPC insights, and other filters to identify households that are actually eligible under GBIS—so you spend less time chasing and more time installing.
Let us help you turn GBIS into your most profitable workstream in 2025.
Ready to fill your calendar with high-margin GBIS jobs? Start with HomeBuyerLeads and access exclusive property-based GBIS leads that convert.