What is Local SEO?

Local SEO (Search Engine Optimisation) is the process of creating an online presence for your business to attract more customers from local searches like Google Maps.

By optimising for local SEO, you can ensure you appear in the search results when potential customers are looking for services in their area.

What You Need

1. Google Account: If you don't already have one, you'll need to create a Google account.
2. Business Information: Gather details like your business name, address, phone number, website (if applicable), business hours, and service areas.
3. Photos: High-quality photos of your work, logo, and any relevant images of your business.
4. Customer Email Addresses: A list of satisfied customers who can leave reviews.

Getting Started:

1. Sign Up for Google My Business (GMB):
• Go to Google My Business and click on “Manage Now.”
• Sign in with your Google account.
• Enter your business name and address.
2. Verify Your Business:
• Google will send a postcard to your business address with a verification code.
• Once you receive the postcard (usually within 5 days), log back into your GMB account and enter the code to verify your business.
3. Complete Your Business Profile:
• Fill out all the necessary information: business name, address, phone number, website, business hours, and service areas.
• Add photos of your work, your logo, and any other relevant images. This helps potential customers see the quality of your work.
4. Optimise Your Listing:
• Write a clear and concise description of your business and the services you offer.
• Select the appropriate business categories.
• Add any special features of your business that might help you stand out.

Importance of Getting Reviews

1. Encourage Satisfied Customers to Leave Reviews:
• Ask happy customers to leave a review on your GMB listing. You can do this in person, via email, or by providing a link on your website or social media.
• Reviews not only build trust with potential customers but also improve your local SEO ranking on Google.
2. Respond to Reviews:
• Engage with your customers by responding to their reviews. Thank them for positive feedback and address any concerns raised in negative reviews.
• This shows that you value customer feedback and are committed to providing excellent service.
3. Monitor and Manage Reviews Regularly:
• Regularly check your GMB account for new reviews.
• Keep an eye on the feedback and continuously improve your services based on customer suggestions.

Tips For Maximising Local SEO

1. Post Regular Updates:
• Share updates, special offers, and new services on your GMB profile. This keeps your profile active and engaging.
• Use the “Posts” feature to keep customers informed about what’s new.
2. Use Keywords in Your Business Description:
• Incorporate relevant keywords that potential customers might use to find services you offer. For example, if you’re a plumber, use terms like “emergency plumbing,” “leak repair,” and “drain cleaning.”
3. Check Insights:
• Use the GMB Insights tool to see how customers are finding your business, what actions they are taking, and other valuable data.
• Use this information to refine your marketing strategy and improve your online presence.

Conclusion

By setting up and optimising your Google My Business profile, you can significantly enhance your local SEO and attract more customers in your area. Regularly update your profile, encourage and manage reviews, and use insights to keep improving. With these steps, your business can grow its online presence and attract more local clients.