The UK is in the middle of a heating revolution. Gas boilers are on the way out, and heat pumps—especially air source heat pumps—are on the rise.
That means one thing: the market for heat pump leads in the UK is about to explode.
But there's a catch. As the market grows, so does the competition. If you're a certified installer, you already know: quoting for heat pump jobs can be time-consuming and expensive—especially if the lead isn't ready to buy.
In this guide, we'll break down how smart installers are finding better heat pump leads in the UK by targeting the right homes, at the right time, with the right data.
🔥 Why Demand for Heat Pumps in the UK Is Surging
Between the Boiler Upgrade Scheme, the 2050 Net Zero target, and rising gas costs, UK homeowners are now actively researching low-carbon heating options.
And they're looking for:
- Long-term energy savings
- Future-proofing against fossil fuel bans
- Heating solutions eligible for grants
This has triggered a spike in search volume for:
- "Heat pump installation near me"
- "Air source heat pump UK cost"
- "Government grants for heat pumps"
So the demand is there—but most lead providers aren't keeping up with it.
🧊 What's Wrong With Most Heat Pump Leads?
If you've bought leads from Facebook marketers or pay-per-lead sites, you've probably run into these issues:
- Leads that are "just browsing"
- No property information to assess suitability
- Shared contact details sold to 3+ other installers
- Homeowners who expect a quote but aren't ready to commit
The result? Low conversion rates, wasted time, and pricing pressure from multiple competitors.
🎯 What Makes a High-Intent Heat Pump Lead?
The best heat pump leads in the UK share these traits:
- ✅ They own the property (not renting)
- ✅ Their home is off-gas or EPC D or lower
- ✅ They've just moved in—or are planning energy upgrades
- ✅ You're the first installer to contact them
These are the leads that convert to paid installs.
🔎 Where the Best Heat Pump Leads Actually Come From
Top-performing heat pump installers are ditching generic lead platforms and using property data instead.
✅ Smart installers now:
- Target homes recently sold (high intent to renovate)
- Filter by property type and EPC rating
- Focus on regions with BUS funding eligibility
- Exclude properties already fitted with solar PV
With the right tools, you can build your own heat pump lead list—instead of relying on recycled enquiries.
🧠 Why HomeBuyerLeads Works for Heat Pump Installers
HomeBuyerLeads gives you access to:
- Real-time UK property sales
- Owner contact details
- EPC scores and property type filters
- Off-gas and BUS-eligible homes
You can:
- Prioritise leads in areas with BUS grants
- Contact recent buyers before competitors do
- Build a steady pipeline of high-quality, exclusive leads
Our data isn't scraped from Facebook or shared with multiple contractors—it's clean, verified, and built for heat pump installers.
📈 Real Results: What Installers Are Seeing
Installers using HomeBuyerLeads report:
- Up to 50% contact rates from targeted heat pump leads
- Increased quote-to-install conversion
- More installs in off-gas and EPC-challenged homes
- Lower cost per acquisition compared to paid ads or directories
If you're PAS 2030 certified or BUS-approved, this is your window to grow.
⚡ Final Word: Stop Chasing and Start Targeting
The UK is transitioning to low-carbon heating—and the competition for heat pump leads is only going to heat up.
You don't need more leads.
You need better leads—with more intent, more context, and less competition.
📣 Ready to see how many heat pump-ready homes are being sold in your area each month?
👉 Start your free trial of HomeBuyerLeads and get access to exclusive heat pump leads today.