How to Get Trade Leads on MyBuilder

For UK tradespeople looking to grow their client base, MyBuilder is a widely recognised lead generation platform.

With a model based on shortlisting rather than upfront payment, it offers flexibility — but also introduces challenges in terms of predictability and cost.

In this article, we'll break down how the platform works, share publicly available feedback, and explore alternative methods to help you generate more leads, with better control.

How MyBuilder Works

MyBuilder uses a "pay if shortlisted" system:

• A homeowner posts a job request.
• Tradespeople express interest in the work.
• If the homeowner shortlists you (indicating interest), you pay a fee to access their contact details.
• You're now able to quote for the job — but there's no guarantee you'll win it.

This setup means you don't pay unless the homeowner actively selects you, but you still risk being charged without winning the work. Not only that but the lead quality is being questioned by some tradespeople.

ToolTalk, a review site for trade professionals, has a number of reviews from tradespeople who seem to be facing similar issues - poor lead quality:

"I’ve had countless jobs where I can get no answer from the supposedly client no matter how many times I ring, then eventually after a few weeks the number goes deadline."

Tips for Maximising Results on MyBuilder

If you're testing or using the platform, here are a few practical strategies that align with what successful users often recommend:

Build a Standout Profile

Include high-quality images, detailed service descriptions, and proof of qualifications. A well-presented profile increases your shortlist rate.

Request Reviews Consistently

Social proof plays a big role in decision-making. Ask every happy customer for feedback and build your review base.

Choose Jobs Strategically

Don't express interest in every job. Focus on listings that match your expertise, area, and pricing range.

Track ROI

Keep a log of shortlisted jobs, cost per shortlist, and jobs won. Knowing your real cost-per-client helps you decide whether to continue using the platform.

Exploring Alternatives to MyBuilder

If you're finding shortlists costly or unpredictable, consider diversifying your lead sources:

1. Exclusive Homeowner Leads

Platforms like HomebuyerLeads.co.uk provide direct access to people who have just purchased property in your chosen area — an audience actively seeking improvements.

• Leads are exclusive — you're not competing against 5 other quotes.
• You pay a fixed rate for data access, not per lead.
• You control the outreach and pitch timing.

This model reverses the typical "wait-for-the-lead" dynamic, putting you in control of the sales process.

2. Organic Search & Google Business

A well-optimised Google Business Profile and website can bring in long-term, free enquiries — especially if you collect strong reviews and appear in local "map pack" results.

3. Referral Partnerships

Working with estate agents, letting agencies, or even other trades can generate consistent, warm leads at no cost. These often convert better than cold platform leads.

Final Thoughts

MyBuilder offers a different lead model from many competitors — and for some, it works well. But as the Tradesman Saver article notes, the shortlist model can become expensive fast if you're not tracking results or converting at a strong rate.

If you're spending more than you're making, it may be time to test a direct outreach or exclusive lead model, where you can control the timing, cost, and message — without competing head-to-head on price.

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