If you're a tradesperson in the UK, you've likely heard of Rated People — one of the country's largest lead generation platforms connecting homeowners with local tradespeople. But how effective is it for getting quality jobs? And what are the real costs involved?
This guide will walk you through using Rated People effectively, its pricing structure, and whether there might be better alternatives for your business.
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How Does Rated People Work?
Rated People uses a credit-based system where tradespeople pay for leads:
- You buy credits in advance
- Each lead costs between 3-65 credits depending on job value
- Credits typically cost £1.50-£2.00 each
- Leads are shared with up to 3 other tradespeople
The platform requires an annual membership fee (around £240) plus the cost of leads. This means you're paying both to access the platform and for each lead you receive.
Tips for Success on Rated People
Complete Your Profile Thoroughly
Include photos of your work, qualifications, and insurance details. A complete profile builds trust.
Focus on Reviews
Actively request feedback from satisfied customers - positive reviews significantly impact your success rate.
Be Strategic with Credits
Only buy leads that match your expertise and location. Calculate potential profit margins before spending credits.
Respond Quickly
Fast responses (within 2 hours) dramatically increase your chances of winning work.
Key Challenges with Rated People
Users report several common issues:
- High upfront costs (membership fee + credit purchases)
- Competition with multiple other trades for each lead
- Some homeowners post jobs just to get rough quotes
- No refunds for unresponsive leads
- Need to maintain high acceptance rates to keep visibility
A Better Solution: Exclusive New Homeowner Leads
Instead of fighting for shared leads, consider a platform that offers exclusive access to new homebuyers — people who've just purchased property and are actively looking to hire tradespeople.
Platforms like HomebuyerLeads.co.uk focus specifically on:
- Recently purchased homes (trigger point for upgrades and repairs)
- Delivering exclusive leads to only one tradesperson
- Higher conversion rates due to customer intent
These leads aren't just names on a list — they're people who have budget, motivation, and immediate need for your services.
Rated People vs HomebuyerLeads: At a Glance
| Feature | Rated People | HomebuyerLeads |
|---|---|---|
| Lead Type | Shared among tradespeople | Exclusive recent homebuyer leads |
| Cost Model | Pay-per-lead | Pay-as-you-go or subscription |
| Conversion Likelihood | Low to Moderate | High (ready-to-hire homeowners) |
| Competition | Very High | None |
Conclusion
While Rated People can produce occasional wins, its pay-per-lead and shared model make it unpredictable and often costly. For tradesmen looking to grow consistently, a smarter approach is to target people who actually want your services now — new homeowners.
If you're tired of chasing cold leads, consider switching to a platform like HomebuyerLeads.co.uk. You'll get exclusive access to recent property buyers, giving you a higher chance of winning work — with less stress and more value for money.
This article is an independent review and is not affiliated with, endorsed by, or sponsored by Rated People. All trademarks and brand names mentioned are the property of their respective owners. The opinions expressed in this article are those of the author based on publicly available information, customer feedback, and industry experience. Readers are encouraged to carry out their own research before making any business decisions.
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