How to Get Trade Leads on Rated People

For UK tradespeople seeking to expand their client base, Rated People is a prominent lead generation platform.

While it offers access to numerous job opportunities, some professionals have expressed concerns regarding its cost-effectiveness and lead quality. This article outlines how Rated People operates, shares publicly available feedback, and explores alternative methods for acquiring leads.

How Rated People Works

Rated People allows homeowners to post job requests, which are then made available to tradespeople who have subscribed to the platform. Key features include:

• Subscription Model: Tradespeople pay a monthly fee to access the platform
• Pay-Per-Lead: In addition to the subscription, there is a cost for each lead purchased, which varies based on job type and location
• Lead Sharing: Each lead can be purchased by up to three tradespeople, introducing competition for the same job

It's important to note that purchasing a lead does not guarantee securing the job, and the return on investment can vary.

Public Commentary on Rated People

An article from Tradesman Saver discusses how some tradespeople find the cost of leads can be too high:

"paying £20 + VAT per month just for the opportunity to then pay an average of £15 for a lead that might not pay off may not be ideal for every tradesman’s budget."

Another comparison article published by Tradesman Saver also mentions that the same leads can be resold, which can lead to a race to the bottom.

These insights suggest that while Rated People can be a valuable tool for some, others may find the costs outweigh the benefits, particularly if leads do not convert into jobs.

Tips for Maximising Success on Rated People

To enhance your experience on Rated People, consider the following strategies:

• Optimise Your Profile: Include detailed information about your services, qualifications, and past projects
• Collect Reviews: Encourage satisfied clients to leave positive reviews, which can improve your credibility
• Selective Bidding: Focus on leads that closely match your expertise and are within your preferred working area
• Prompt Communication: Respond quickly and professionally to inquiries to increase your chances of securing jobs
• Monitor ROI: Keep track of your spending on leads versus the revenue generated to assess the platform's effectiveness for your business

Alternatives to Rated People

If you're exploring other avenues for lead generation, consider these options:

1. Direct Outreach to New Homeowners

Services like HomebuyerLeads.co.uk provide access to data on recent homebuyers, allowing tradespeople to offer services directly to individuals who may be in need of renovations or repairs. This approach can reduce competition and potentially increase conversion rates.

2. Local SEO and Online Presence

Optimising your website for local search terms and maintaining an active Google Business Profile can enhance visibility to potential clients searching for services in your area.

3. Networking and Referrals

Building relationships with local businesses and encouraging satisfied customers to refer others can be an effective and low-cost method of acquiring new clients.

Final Thoughts

While Rated People offers a platform for connecting with potential clients, it's essential to assess whether the cost and competition align with your business goals. Exploring alternative lead generation methods may provide more control and potentially better returns on investment.