Properties In Your Area That Need Double Glazing

For glazing businesses, a steady stream of your ideal customers is key to long-term success.

But what does an "ideal customer" look like?

As a general rule for any business, regardless of industry, there's three key features of an ideal customer:

1. They need what you have
2. They can afford what you have
3. They're accessible to you

That's the winning combination - but easier said than done…

Reaching properties who need double glazing, can afford glazing and are local to you is the goal, but is it actually possible?

They Need Double Glazing

If you start with the first item on the list - they need double glazing - there is a data source you can use. EPC information.

The UK government provides EPC data, which includes information on window glazing and energy efficiency.

However, accessing this data manually can be a slow process. You would need to search property addresses one by one on the government website, making it time-consuming and impractical to use for large-scale lead generation.

However, just because a property already has double glazing, it doesn't mean they won't be looking for new windows. So you'd be missing a large portion of the market just by targeting homeowners with single glazing.

But there is something you can use to help you find properties most likely to want and be able to afford double glazing.

They Can Afford Double Glazing

Research shows that new homeowners spend twice as much on home improvements compared to long-term owners. Including on things like double glazing.

So targeting new homeowners doubles your chance of generating work.

But how can you find them?

You could use websites like Zoopla and Rightmove to get information about properties which have been purchased in your area recently. However this would be a very time consuming process. Impractical for large scale lead generation.

So is there a way to find new homeowners and be able to see their EPC ratings?

Find Properties That Need Double Glazing With Home Buyer Leads

Instead of manually searching for potential customers, glazing businesses can use Home Buyer Leads to quickly access valuable data.

Our platform provides a list of recently purchased homes in your chosen area, along with details on their EPC rating—including whether their windows are single glazed.

This means you can easily identify the properties most likely to want your services, as well as being more likely to afford them.

Plus, our platform includes tools to automatically generate and send tailored letters to these homeowners, making it easier than ever to connect with them.