The demand for solar PV systems in the UK continues to surge, fuelled by rising energy bills, increased environmental awareness, and generous government incentives. But with more solar installers entering the market than ever, the competition for high-quality leads is intense.
If you want to scale your solar business in 2025, it’s no longer just about volume — it’s about lead quality, timing, and targeting. This guide breaks down the key strategies that top-performing solar firms are using to consistently generate solar PV leads in the UK that actually convert.
What Are Solar PV Leads?
Solar PV leads are potential customers who have shown some level of interest in installing photovoltaic (solar panel) systems on their property. These can include:
- Recent homebuyers considering energy upgrades
- Homeowners seeking long-term bill savings
- Properties with poor EPC ratings
- People eligible for government incentives or export tariffs
The best leads are exclusive, local, and high-intent.
How to Find High Intent Solar PV Leads in the UK?
One of the most powerful tools for solar lead generation is targeting homeowners who are actively looking for solar PV solutions.
- Focus on homes with EPC ratings of D, E, or F
- Cross-reference with properties that don’t already have solar installed
- Prioritise detached and semi-detached homes for maximum install space
Installers targeting high intent leads can target homes with the most to gain from solar, improving both conversion rates and customer satisfaction.
Read More: How to Get High-Intent Solar Customers Before Your Competitors Do
How to Build a Lead Pipeline for Solar PV
To build a successful business, you need to have a steady stream of leads. Here are some tips on how to do this:
- Set up a Google My Business listing for your business
- Set up a Facebook and Instagram business page for your business
- Run paid ads that point to your website
- Have a well designed, clear, modern website
- Develop a good follow up process for the potential customers
To keep your pipeline full, you need to be constantly generating leads.
Read More: Everything Installers Need to Know About Lead Generation
Where to Find Solar Leads that Convert?
There are many ways to find solar leads that convert. Here are some of the best:
- Using property sale data to find recent movers
- Buying exclusive leads based on verified EPC and ownership
- Running targeted outreach with personalised messages
These leads convert at a much higher rate and lead to better reviews and referrals.
Read More: Where to Find Solar Leads that Convert
How to Get Solar Leads for Smaller Installers?
Smaller installers often struggle to compete with larger firms. Here are some tips on how to get more leads:
- Focus on areas with high EPC D/E ratings
- Target properties with no solar installed
- Use property data to find homes that are most likely to convert
By focusing on the right properties, you can increase your conversion rate and grow your business.
Read More: How to Get More Solar Leads for Smaller Installers
How to Get Solar Leads on Checkatrade?
Checkatrade is a great way to get solar leads. Here are some tips on how to get more leads:
- Get a Checkatrade profile
- Get a good rating on Checkatrade
- Get a good number of reviews on Checkatrade
By using Checkatrade, you can get more leads and grow your business.
Read More: How to Get Solar Leads on Checkatrade
Final Thoughts
Generating solar PV leads in 2025 is about strategy, not spend. The installers winning the most jobs aren’t necessarily running the most ads — they’re just targeting the right homes, at the right time, with the right message.
By combining property data, homeowner data, and a qualification-first approach, you can build a consistent, scalable pipeline of high-quality solar PV leads.